Why should a real estate agent grow an email list?

Real estate agents need to market themselves via email for several reasons:

Targeted Reach:

Email allows agents to reach a targeted audience of potential clients, past clients, and referral sources. This allows agents to deliver highly personalized messages to the people who are most likely to be interested in their services.

Cost-Effective:

Compared to other forms of marketing, email is relatively low-cost and can be done from the comfort of an agent's own office.

Measurable:

Email marketing allows agents to track and measure their success. This includes open rates, click-through rates, and conversions, which provides valuable insight into what's working and what's not.

Stay Top of Mind:

Regular email communication helps agents stay top of mind with their audience, building trust and familiarity. This can be especially important in a competitive real estate market, where agents need to differentiate themselves.

Build Relationships:

Real estate is a relationship-based business, and email is a great way to build and maintain those relationships. By providing valuable content and keeping in touch with past and potential clients, agents can strengthen their connection with their audience and increase their chances of success.

Control and Ownership:

Social media platforms are constantly changing and evolving, and agents don't have control over their followers on these platforms. By building an email list, agents have control over their own audience and can reach them directly, without relying on a third-party platform. Additionally, social media accounts can be banned or deleted, leading to a loss of all of the hard-won followers. An email list gives agents a way to reach their audience even if their social media presence disappears. By taking their followers off of social media and onto their email list, agents can ensure that they have a direct line of communication and can continue to connect with their audience no matter what happens on social media.

Overall, email is an essential tool for real estate agents looking to build and maintain their business, reach a targeted audience, and convert leads into clients.