The Difference Between CRMs and Email Clients

A CRM (Customer Relationship Management) and an email client are two different tools used in marketing and sales, although they are often integrated with one another.


A CRM (like Follow Up Boss, KVCore, or Real Geeks) is a platform that helps businesses manage their customer interactions and data throughout the customer lifecycle. It includes a range of functions, such as lead capture and management, contact management, sales forecasting, and analytics. A CRM helps businesses build and maintain relationships with their customers, track their interactions with the business, and provide insights that help improve the customer experience.


An email client, on the other hand, is a tool used to send and manage email campaigns. It includes features such as email templates, list management, automation, and reporting. An email client is specifically designed to help businesses create, send, and track the performance of their email marketing campaigns.


In summary, a CRM is a more comprehensive tool that helps manage customer interactions and data, while an email client is focused specifically on sending and managing email campaigns. Some CRMs include email marketing capabilities, but it's also common for businesses to use a separate email client to manage their email marketing efforts.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us