Choosing Your Email Client: Mailchimp, Flodesk, Convertkit

When it comes to sending email newsletters, choosing the right email client is just as important as the content you're sending. There are several options available, each with its own set of features and capabilities. Some popular email clients include Mailchimp, Flodesk, and Convertkit.

It's worth noting that many real estate brokerages already provide a CRM tool for their agents, which may include email marketing capabilities. If your brokerage has a CRM, make sure to explore the features it offers before choosing a separate email client. You want to ensure that the CRM provides the same or similar features, such as landing pages, tagging subscribers, and automated email sequences, that will help you effectively communicate with your audience and grow your email list. If does not, you should still be able to integrate your CRM with your email client. Reach out to the support staff of your CRM or brokerage for assistance with this.

Choosing the right email client is an important decision, and it's worth taking the time to research and compare different options to find the one that best fits your needs and goals.

Below we've compared the top 3 most popular email clients we've come across. We personally use both Convertkit for tracking and tagging our audience and integrate with Flodesk to send out the actual email content.

**CHECK THESE WEBSITES DIRECTLY FOR MOST UP TO DATE PRICING**