How do I create a good email newsletter?
So you've got your email client chosen, your list of subscribers is growing, and it's time to start building your email marketing strategy. There are a few things to decide on:
How often will you send out newsletters/updates?
We recommend monthly or biweekly. If you're getting started, we recommend monthly and then eventually you can switch to biweekly. Weekly emails may be too frequent and lead to unsubscribes, unless you are putting a lot of time and energy into making each email value-packed.
How personal will your email be?
It's a refreshing change to receive an email that feels like a conversation with a familiar face, rather than just another sales pitch. To enhance your email marketing, we recommend starting with a personal update. Share what you've been up to in the past month, tell stories, and relate them to real estate, the market, or your city. Personalizing your emails will lead to higher open rates, fewer unsubscribes, and help you build deeper connections and trust with your leads, resulting in more conversions to clients.
How important is the aesthetics of your email to you?
Many email marketing experts claim that simply text-based emails are the most effective for converting their email list. Consider if the aesthetics of your email are more important than the personal feel. If the design is important to you, we recommend using FloDesk or using one of C&C's email newsletter templates with ConvertKit or MailChimp. Keep in mind that our email newsletter templates are intended to be used as images in the body of the email. The text will therefore be in the image, and anything you'd like to link will either need to be linked to the entire image itself or separate from the template within the email body. Additionally, if your email client attaches images to the email rather than including them within the body, our templates will not work for that email client.
We've created the perfect formula for crafting effective real estate marketing emails. By combining elements of personalization, value, and conversion, this formula helps build trust, stay top-of-mind, and turn leads into clients. By following its steps, real estate agents can create engaging, informative emails that will help grow their business.
Strong subject line:
A subject line that is clear, attention-grabbing, and relevant to the recipient will increase the chances that your email will be opened and read.
Personalized introduction:
Start your email with a personalized greeting that addresses the recipient by name and establishes a connection.
Have a conversation:
Make your email feel like a conversation, rather than a sales pitch. This can be achieved by using a friendly and approachable tone, asking questions, and sharing personal stories or experiences.
Include images:
Including images in your emails can help break up text and add visual interest. Consider including personal photos to connect with your audience even more. Pro tip: You can embed recent Instagram posts and talk about them!
Provide value:
Make your emails valuable and educational to your audience by providing relevant industry insights or news about the local market. Pro tip: Consider writing a blog post and linking it in your email to drive traffic to your website.
Call-to-action:
End your email with a clear and specific call-to-action that encourages the recipient to take a specific action, such as visiting your website, scheduling a tour, or reaching out to you for more information.
Signature:
Include a professional signature with your name, title, contact information, and any relevant links or logos. This helps establish your credibility and makes it easy for the recipient to get in touch with you.