How often and when do you release new content?
Content Calendar: One week before a new month begins (on the first business day).
Quarterly Branding Photo Guide:
Quarter 1: November 15th
Quarter 2: February 15th
Quarter 3: May 15th
Quarter 4: August 15th
(If the 15th falls on a weekend, it will be released on the first business day.)
Everything else: Added by the 1st of each month.