What is a Lead Magnet and Landing Page?
A lead magnet is a valuable resource offered to your audience in exchange for their email address, helping you grow your email list. Common examples include a home buyer guide, relocation guide, or seasonal guides, all available through Coffee & Contracts. A landing page is a standalone web page designed to promote your lead magnet, collect emails, and build your list.
Why We Recommend FloDesk
FloDesk provides a beautiful, user-friendly platform that makes it easy to design landing pages and emails, even for beginners. Coffee & Contracts members have access to pre-designed templates for FloDesk Forms and Emails, making it even simpler to integrate into your marketing strategy. FloDesk's seamless design capabilities, customizable workflows, and straightforward pricing structure make it an ideal choice for real estate agents looking to nurture leads and convert them into clients.
Steps to Create a Landing Page in FloDesk:
Open our form template in FloDesk.
Click "Start designing now" to begin editing.
Replace the image using our mockup template. We recommend downloading the cover page of your lead magnet as a PNG and uploading it into the mockup template.
Replace the copy to reflect the lead magnet you are promoting.
Go to Settings and under "Choose segments," start typing to create a new segment for this lead magnet (e.g., "Home Buyer Guide").
Next, go to Workflows and click "Add trigger". Choose the option "Begin workflow when a subscriber is added to segment(s)" and select the segment you just created.
Customize the email in your workflow to include your lead magnet. You can upload your lead magnet as a PDF to Google Drive, then copy and paste the view link into the email.
Sample copy:
Hi [First Name],
Thank you for requesting your copy of the [Home Buyer Guide, Fall Guide, Relocation Guide] — it’s packed with everything you need to [buy your dream home, enjoy this season to the fullest, or make your big move stress-free].
You can download it right here: [Insert Google Drive link]
In this guide, you’ll find [a quick breakdown of key takeaways or sections], designed to help you [specific benefit of the guide]. I’m confident this will make [buying your first home, planning your move, enjoying fall] a breeze!
If you have any questions or need further assistance, feel free to reply to this email — I’m here to help!
Enjoy your guide,
[Your Name]
[Your Business Name]
P.S. Keep an eye on your inbox for more helpful tips and resources!
Preview your form and workflow to ensure everything is set up correctly.
Once you're happy with the setup, hit "Publish" to start collecting leads and sending your lead magnet automatically!