Should I have a separate personal and business Instagram account?
The decision to have a separate personal and business Instagram account largely depends on your personal preferences and the nature of your content. Here are a few points to consider:
Pros of Having Separate Accounts:
- Tailored Content: Having a seperate business account allows you to share industry-specific content, listings, market updates, and other related information without overwhelming your personal followers who might not be interested.
- Privacy: If you prefer to keep your personal life private and have your profile set to private, we recommend having separate accounts, so your real estate account can be public and discoverable by potential clients.
Cons of Having Separate Accounts:
- Time and Effort: Managing two accounts requires double the work. You'll need to create content for both, engage with followers, and manage both accounts.
- Branding: To build a powerful brand on Instagram, it can be beneficial to mix personal and business content. Sharing personal moments, behind-the-scenes insights, and your journey as a real estate agent can humanize your brand and create a stronger connection with your followers. Your authenticity and personality can be an asset in your business and distinguish you in the real estate market.
- Splitting Your Audience: Some of your personal followers may also be potential clients, and they might miss out on your business posts if they only follow your personal account.
If you can balance the effort and think your professional content will differ significantly from your personal content, it's recommended to have separate accounts. However, if the line between your personal and professional life is blurred (for example, you often share personal stories in your professional context or your personal activities significantly tie into your real estate work), a single account could also work. Ultimately, it's about what best suits your brand and your audience.
Our Recommendation: Keep it all on one account and combine personal + business. In terms of how your account should be set up, we advise our members to opt for a Business Account under the Entrepreneur category, or a Creator account. These will give you access to all music options.