In many of our social media templates, we recommend promoting a free downloadable resource, called a lead magnet, in exchange for the viewer's email address. In this article, we show you how to set up and deliver your free lead magnet using Flodesk.
What is a Lead Magnet and Landing Page?
A lead magnet is a valuable, free resource offered to your audience in exchange for their email address. (Think: a home buyer guide, relocation guide, or a local seasonal guide–all available through Coffee & Contracts). A landing page, also called a form, is a standalone web page designed to collect your lead's email addresses in exchange for your lead magnet.
Why We Recommend FloDesk
FloDesk is a platform that makes it easy to design landing pages and send emails to your list. Coffee & Contracts members have access to FloDesk landing page templates and email templates, making it quick & easy to integrate email marketing into your greater marketing strategy. Click here for 50% off your first year with Flodesk.
How To Create a Landing Page & Deliver a Lead Magnet in Flodesk
Step One: Choose Your Lead Magnet
Choose a lead magnet that your ideal client would find valuable. Browse lead magnets in the Coffee & Contracts library.
Customize the design.
Download ALL pages of the lead magnet as "PDF Standard".
Step Two: Set up your Landing Page
Create a landing page (also called a form) where leads can input their contact information in exchange for your lead magnet. We recommend using Flodesk forms for this.
Open our form template in FloDesk.
Click "Start designing now" to begin editing.
Update the placeholder image using a photo from the C&C stock library, or from a free website like Unsplash.com, Dupephotos.com, or Pexels.com.
4. Update the copy to reflect the lead magnet you are promoting.
5. Go to Settings and under "Choose segments," start typing to create a new segment for this lead magnet (I.E. "Home Buyer Guide").
6. Click Share. ⭐️ This is the link to your landing page – Share and promote it! People who complete this form will be added to your email list to receive your lead magnet.
Step three: Deliver the Lead Magnet
In Flodesk, go Workflows and click New Workflow > Start from scratch. Name the workflow.
Click "Add trigger". Choose the option "Begin workflow when a subscriber is added to segment(s)" and select the segment you just created.
Add your lead magnet delivery email
Hover your mouse over the vertical line between "Trigger" and "Exit"
Select the "+" icon
Select Email > Create new email > Start from scratch
Name the email "[Lead magnet] delivery email"
Customize the delivery email
Upload your lead magnet to the email
Option 1 - Recommended if the lead magnet file size is under 10 MB
Click the Click Here button.
On the right column, click Link > Click File
Click Upload file > Upload the lead magnet
Option 2 - Recommended if the lead magnet file size is over 10 MB
Open Google Drive.
In the top-left corner, click the New button
Select Folder from the dropdown menu.
Name the folder "Live Downloads" (this ensures you recognize it as important and avoid accidentally deleting it).
Upload your lead magnet as a PDF to the "Live Downloads" Folder
Copy the "View" Link
Right-click on the uploaded guide file and select Get Link.
In the sharing settings popup: Set the access to Anyone with the link and the role is set to Viewer (not Editor).
Click Copy Link to save the URL to your clipboard.
Hyperlink the lead magnet within the body of the email, or add a button element. To add a button, hover your mouse over the text box > Select the "+" icon > Select Button. Paste the link to your lead magnet.
Review & Set Live
Select "Finish"
Add a subject line and preview text to your email.
Example subject line: "Your [lead magnet] is here!"
Example preview text: "Access it now"
Select "Publish" to set this email workflow Live. Now, anytime someone submits their contact information to your form, they will receive this email with your lead magnet!
✍🏻 Lead Magnet Delivery Email Sample
Hi [First Name],
Your [Home Buyer Guide, Fall Guide, Relocation Guide] is here! It’s packed with everything you need to [buy your dream home, enjoy this season to the fullest, make your big move stress-free].
You can download it right here: [Button]
In this guide, you’ll find [a quick breakdown of key takeaways or sections], designed to help you [specific benefit of the guide]. I’m confident this will make [buying your first home, planning your move, enjoying fall] a breeze.
If you have any questions or need further assistance, feel free to reply to this email — I’m here to help!
Enjoy your guide,
[Your Name]
[Your Business Name]
P.S. Keep an eye on your inbox - I drop in [monthly] with local updates & things to do in [City Name].