⭐️ Important note: Setting up a comment automation to deliver your lead magnet is optional.
Don't want to set up a comment automation? No problem –You can manually share your landing page link with interested parties to capture their email address in exchange for your lead magnet. (How to Create a Landing Page & Deliver a Lead Magnet in FloDesk)
What is an Instagram Comment Automation?
You've seen posts on Instagram that say "Comment *keyword* and I'll send over the info!" That is a comment automation at work. Here's an example 👇
Step 1: Sign Up and Connect Your ManyChat Account
Go to ManyChat and sign up for a free account.
Connect your Facebook Business Page or Instagram Business Account (depending on your automation goals).
Authorize the necessary permissions to allow ManyChat to access your account data.
Step 2: Set Up a New Automation
Navigate to the "Automation" Tab in the ManyChat dashboard.
Click on “+ New Automation” to start creating a new automation.
Select the template you want to use. We recommend Auto-reply to comment in DM.
Step 3: Customize the template
ManyChat will open a 3 step flow editor. Hover over the final stage in the flow and delete, we just need a 2-step process: User comments = automatic DM with link
2. Click on the first box titled "user comments on your post or reel" to customize.
3. Follow the steps provided. Choose which post or reel you want to use in the automation. We typically select "next post or reel" so the automation is triggered as soon as the post is live.
4. Click continue and add your call to action keyword. This is what will trigger the automation. For example: if you're promoting a guide about local things to do in your area, your keyword could be your city's name.
5. Click continue and pick a comment response or customize a new one. This is what will automatically respond to each comment in the post (In addition to an auto DM message).
Step 4: Customize The Auto Message
Navigate to the second box in the flow and click to customize the message you want to automatically be sent to those who comment your keyword.
Instead of adding buttons we recommend providing a link in the text box to your lead magnet.
Step 5: Publish Your Flow
Once you’ve set up your flow, click Preview to test the automation and ensure everything works smoothly.
If you’re satisfied with the flow, click Publish to make it live.
Step 6: Test and Monitor
Test the automation yourself to see how it feels from the viewer's perspective.
Monitor the flow’s performance in the Dashboard to see how users interact.
If you want to automatically respond to people who comment on your Instagram posts, capture their email addresses, and deliver your lead magnet via email, a ManyChat automation is for you!