Trending audio is a sound that’s gaining popularity on Instagram Reels. When a lot of people start using a particular song or sound in their videos, Instagram’s algorithm picks up on the trend and pushes those Reels to more users.

🔼 Look for the upward arrow – If a sound has a little arrow next to it on the Reels audio page, it’s trending.

📈 Check the number of uses – If the sound has between 1K-10K uses, it’s early in the trend cycle and could still have room to grow.

🎯 Watch for high-performing first uses – If the first few Reels using the sound have 1M+ views, it’s a good sign that the audio is getting boosted.

Short answer: Yes, but only if you use it right.

Trending audio can help get more reach and engagement because Instagram favors content that follows popular trends. However, it’s not a magic formula—your video still needs to be engaging and make sense for the audio.

Using trending sounds early (before they become oversaturated) gives you the best chance of getting extra exposure. That’s why we carefully choose trending audios each week that are still on the rise.

Every Monday, we send 5 trending audios to our Coffee & Contracts members in our Weekly Strategy Email. Each one comes with a description of the best way to use it.

Here’s an example of how we pair audios with real estate content in our Member's Weekly Strategy Email:

✔ Make sure it fits your content – Don’t use trending audio just because it’s popular. Pick sounds that match the vibe of your video.

✔ Jump on trends early – The sooner you use a trending sound, the better. Once an audio has 50K+ uses, it’s often past its peak.

✔ Check Instagram Insights – If a certain sound is getting more views and engagement than usual, you’ll know it’s working for your audience.