What is Trending Audio?
Trending audio is a sound that’s gaining popularity on Instagram Reels. When a lot of people start using a particular song or sound in their videos, Instagram’s algorithm picks up on the trend and pushes those Reels to more users.
How to Spot a Trending Audio on Instagram
Look for the top trending sounds – navigate to your insights, then scroll to the bottom to find your trending audios. From there you’ll find dozens of trending audios to choose from.
Does Trending Audio Actually Help?
Short answer: Yes, but only if you use it right.
Trending audio can help get more reach and engagement because Instagram favors content that follows popular trends. However, it’s not a magic formula—your video still needs to be engaging and make sense for the audio.
Using trending sounds early (before they become oversaturated) gives you the best chance of getting extra exposure. That’s why we carefully choose trending audios each week that are still on the rise.
How We Find the Best Trending Audios for You
Every Sunday, we send trending audios to our Coffee & Contracts members in our Weekly Strategy Email.
Here’s an example of how we pair audios with real estate content in our Member's Weekly Strategy Email:
Best Practices for Using Trending Audio
✔ Make sure it fits your content – Don’t use trending audio just because it’s popular. Pick sounds that match the vibe of your video.
✔ Jump on trends early – The sooner you use a trending sound, the better. Once an audio has 50K+ uses, it’s often past its peak.
✔ Check Instagram Insights – If a certain sound is getting more views and engagement than usual, you’ll know it’s working for your audience.