How to Drive Views & Engagement on a Listing Using Reels

Let’s be honest, when was the last time you found a generic "Just Listed" Instagram graphic relevant to you? Chances are the answer might be...never 🫣
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There's a better way to promote listings that actually starts conversations with potential leads: Enter listing reels.

Why listing reels work for the Instagram algorithm: People can't resist peaking inside a home...👀

Why listing reels work for conversion: They create a clear reason for someone to DM you... "Is this house still available?" or "What's the price?" making it one of the few styles of content that directly opens a conversation with a lead.

Listing reels cast a wide net: When done right, listing reels have the ability to reach hundreds or thousands of new eyes compared to the reach typically seen on platforms like Zillow.

Listing reels attract future sellers: Not only do listing reels get in front of potential buyers, they catch the eyes of homeowners–future sellers–who think "Wow, I want someone to market my home like that!"

Do we have you convinced?!
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Now you're maybe thinking: "What if I don't have a listing right now?" Great news: you don't need your own listing to film a listing reel - just permission from the listing agent to record and properly crediting them in your caption.

⬇️ Keep reading for a few great examples and a step-by-step filming guide to start creating scroll-stopping listing reels yourself.

1️⃣ A modest charmer in Chattanooga, Tennessee from @hannahalanning
​What works: This hook shows viewers they can have it all: a home that's dreamy AND affordable. Short, steady clips focused on the homes best features helps you imagine yourself living a cozy quaint life here. What else? This reel is part of a series spotlighting affordable homes in Hannah's local market – which addresses a very common pain point for buyers right now. 10/10!

2️⃣ Texas land with perks from @locatorprose

What works: Instead of focusing solely on the features of the home, the agent paints a picture of the lifestyle the new owner will enjoy there. The hook also contradicts everything viewers *think* they know about land in Texas. "You can live on land AND still be close to a grocery store...really?!" This listing reel proves it's possible and the impressive engagement speaks for itself.
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3️⃣ A mid-century modern with dramatic features from @kseniya.tamparealtor

What works: Right off the bat, this listing's unique features creates a visual hook that captures attention immediately. The video starts with the home's most unique feature, and continues with short, tight shots of additional standout elements. This is a great example of how to film a home with unique character. ⭐️ Important note: This listing belongs to another agent. With permission and credit to the listing agent (see the caption) you can film any listing!

4️⃣ A coastal cottage from @karinagtherealtor

What works: This reel shows us you don't need the most expensive listing to create a reel that will get in front of people. Short, quick clips of standout features and a brief description in the caption give you just enough info to create curiosity but drives the viewer to DM for the address and a link to learn more - a genius move! 5 stars. ⭐️ Important note: This listing belongs to another agent. With permission and credit to the listing agent (see the caption) you can film any listing!

Hopefully we have you convinced of the power of Listing Reels. Now, let's get into how to film them like a pro.

Step 1: Record your videos
Film a mix of wide angle clips and tight detail shots throughout the interior and exterior of the home. Focus on standout features and recording slow, steady clips (seriously, move slower than you think!) to create an elevated, cinematic effect. Grab 2-3 clips per shot to give yourself options when it's time to create the reel. ⬇️ More tips on how to film like a pro

Step 2: Create the reel

Compile your clips in the reels platform. Choose the most eye-catching clip for the first video of the reel, like a clip of the home's most standout feature. Keep each clip short (1-2 seconds) to keep the video engaging.

Step 3: Add a scroll-stopping hook
A strong hook paired with a great video is a recipe for grabbing the viewer's attention. When deciding on your hook, think about painting a picture of how life would feel in that home, lifestyle perks, unique features, or proximity to known local destinations.

Some examples:

Step 4: Add a caption

Your caption should briefly highlight the features and benefits of the listing. Avoid sharing every detail of the listing here–we want the viewer to have a reason to reach out to you for more information.

Add a call to action that drives the viewer to take the next step (I.E. "Comment [keyword related to the listing] and I'll send you a link to this listing and more like it")

Remember to include keywords in your caption, like the city where you serve, real estate, realtor, etc. This will help Instagram categorize your reel correctly and push it out to people who will find it most relevant.

If the listing you filmed belongs to another agent, be sure to tag and credit them here.

Step 5: Pair your reel with a trending audio

Find great trending audios in the C&C Member's Weekly Strategy email sent out each Monday. (Check your emails from [email protected])

Step 6: Post and engage in the comments

The C&C team compiled a list of shots to record when you're ready to create your next listing reel. Grab it here!