Best Practices for Creating Listing Preview Reels

Let’s be real, when was the last time you found a generic "Just Listed" Instagram post interesting or relevant to you? Chances are the answer might be...never 🫣
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There's an alternative format to "Just Listed" posts that's been taking Instagram by storm. Enter Listing Preview Reels.

When done right, Listing Preview Reels have the ability to reach hundreds or thousands of new eyes – something that a Zillow listing or a "Just Listed" graphic might never achieve even in the best case scenarios.

Not only do Listing Preview Reels get in front of a wide net of potential buyers, they catch the eyes of homeowners–future sellers–who think "Wow, I want someone to market my home like that!"
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Now you're maybe thinking: "Wait, what if I don't have a listing right now?" Great news: you are the perfect candidate to film these videos and we'll show you exactly how below.

⬇️ Keep reading for a few great examples and a step-by-step filming guide to start creating scroll-stopping Listing Preview Reels yourself.

1️⃣ A modest charmer in Chattanooga, Tennessee from @hannahalanning
​What works: This hook shows viewers they can have it all: a home that's dreamy AND affordable. Short, steady clips focused on the homes best features helps you imagine yourself living a cozy quaint life here. What else? This reel is part of a series spotlighting affordable homes in Hannah's local market – which addresses the most common pain point for buyers right now. 10/10!

2️⃣ Texas land with perks from @locatorprose

What works: The hook contradicts everything viewers *think* they know about land in Texas. "You can live on land AND still be close to a grocery store...no way?!" This listing preview proves it's possible and the impressive engagement speaks for itself. Think about the contradictions your listing might have...
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3️⃣ A mid-century modern with dramatic features from @kseniya.tamparealtor

What works: Right off the bat, this listing's unique features help to set it up for success on Instagram. The video starts with the home's most unique feature, and continues with short, tight shots of additional standout elements. This is a great example of how to film a home with unique character. ⭐️ Important note: This listing belongs to another agent. With permission and credit to the listing agent (see the caption) you can film any listing!

4️⃣ A coastal cottage from @karinagtherealtor

What works: This reel shows us you don't need a million dollar listing to create a reel that will get in front of people. Short, quick clips and a brief description in the caption give you just enough info to pique curiosity but drive the viewers to DM for the address and a link to learn more - a genius move! 5 stars. ⭐️ Important note: This listing belongs to another agent. With permission and credit to the listing agent (see the caption) you can film any listing!

Hopefully we have you convinced of the power of Listing Preview Reels. Now, let's get into how to film them like a pro.

Step 1: Record your videos
Film a mix of wide angle clips and tight shots throughout the interior and exterior of the home. Focus on standout features and recording slow, steady clips (seriously, move slower than you think!) to create an elevated, cinematic effect. Grab 2-3 clips per shot to give yourself options when it's time to create the reel. ⬇️ More tips on how to film like a pro

Step 2: Create the reel

Compile your clips in the reels platform or editor of your choice. Choose the most eye-catching clip for the first video of the reel, like a clip of the home's most standout feature. Keep each clip short (1-2 seconds) to keep the video engaging.

Step 3: Add a scroll-stopping hook
A strong hook paired with a great video is a recipe for grabbing the viewer's attention. When deciding on your hook, think about painting a picture of how life would feel in that home, lifestyle perks, unique features, or proximity to known local destinations.

Some examples:

Step 4: Add a caption

Your caption should briefly highlight the features and benefits of the listing. Avoid sharing every detail of the listing here–we want the viewer to have a reason to reach out to you for more information.

Add a call to action that drives the viewer to take the next step (I.E. "Comment [keyword related to the listing] and I'll send you a link to this listing and more like it")

Remember to include keywords in your caption, like the city where you serve, real estate, realtor, etc. This will help Instagram categorize your reel correctly and push it out to people who will find it most relevant.

P.S. C&C template captions are written with this information in mind.

Step 5: Pair your reel with a trending audio

Find great trending audios in the C&C Member's Weekly Strategy email sent out each Monday. (Check your emails from [email protected])

Step 6: Post and engage in the comments

The C&C team compiled a list of shots to record when you're ready to create your next listing reel. Grab it here!