⭐️ Important note: Setting up a comment automation to deliver your lead magnet is optional.
Don't want to set up a comment automation? No problem –You can manually share your landing page link with interested parties to capture their email address in exchange for your lead magnet. (How to Create a Landing Page & Deliver a Lead Magnet in FloDesk)
⏱️ Quick Links:
Manychat Automations:
Stan Store Automations:
What is an Instagram Comment Automation?
You've seen posts on Instagram that say "Comment *keyword* and I'll send over the info!" That is a comment automation at work. Here's an example 👇
Setting Up Your Manychat Automation - Step-By-Step
Step 1: Sign Up and Connect Your ManyChat Account
Go to ManyChat and sign up for a free account.
Connect your Facebook Business Page or Instagram Business Account (depending on your automation goals).
Authorize the necessary permissions to allow ManyChat to access your account data.
Step 2: Set Up a New Automation
Navigate to the "Automation" Tab in the ManyChat dashboard.
Click on “+ New Automation” to start creating a new automation.
Select the template you want to use. We recommend Auto-reply to comment in DM.
Step 3: Customize the template
ManyChat will open a 3 step flow editor. Hover over the final stage in the flow and delete, we just need a 2-step process: User comments = automatic DM with link
2. Click on the first box titled "user comments on your post or reel" to customize.
3. Follow the steps provided. Choose which post or reel you want to use in the automation. We typically select "next post or reel" so the automation is triggered as soon as the post is live.
4. Click continue and add your call to action keyword. This is what will trigger the automation. For example: if you're promoting a guide about local things to do in your area, your keyword could be your city's name.
5. Click continue and pick a comment response or customize a new one. This is what will automatically respond to each comment in the post (In addition to an auto DM message).
Step 4: Customize The Auto Message
Navigate to the second box in the flow and click to customize the message you want to automatically be sent to those who comment your keyword.
Instead of adding buttons we recommend providing a link in the text box to your lead magnet.
Step 5: Publish Your Flow
Once you’ve set up your flow, click Preview to test the automation and ensure everything works smoothly.
If you’re satisfied with the flow, click Publish to make it live.
Step 6: Test and Monitor
Test the automation yourself to see how it feels from the viewer's perspective.
Monitor the flow’s performance in the Dashboard to see how users interact.
How To Set Up DM Automations In Stan Store
In this tutorial, you can follow along to set up a Stan Store automation.
Step One: Navigate to Auto DM Page.
Log into Stan Store and
Navigate to "Auto DM" on the left hand side at the bottom.
Click "create auto-reply"
Step Two: Link Your Instagram Account & Create New Reply Automation
Click the "gear wheel" next to the Instagram Icon to link your Instagram account.
Click "Create Reply" on the top right hand side.
Step Three: Choose where your automation will trigger.
You can set it to automate a reply when a user DMs you, comments on a post, or both. Use the drop down menu to choose your preference.
Step Four: Choose your Keywords & Enable on Posts
Submit your custom keyword (limit 5) by typing what you'd like your keyword to be and hitting "enter" to submit.
Decide if you want the automation to trigger on all posts or only specific posts by clicking "on all posts".
From there you can enable the automation to run on only specific posts or all posts. Click "enable" to save your choice.
Step Five: Customize Comment Replies
If you'd like to automate comment replies, you can use the drop down menu to select "comment back". It will open up three prewritten comment replies. You can customize those reply by typing in the boxes and writing your own replies.
Step Six: Customize your DM message & Link
In the text box, type your own custom message which users will receive in their DMs after they comment the keyword.
2. Click "+ Add a Link Buttton" to set up what the button will say and where it will link.
3. Customize the button text and link to where they can download the guide whether that's your Flodesk landing page, a direct link, or other. Click "Add" to save.
Step Seven: Save draft or publish if you're ready for your automation to go live.
If you want to automatically respond to people who comment on your Instagram posts, capture their email addresses, and deliver your lead magnet via email, a ManyChat or Stan Store automation is for you!