We want you to use our templates as your own. We want them to look like you, talk like you and feel like they're personal to YOU.
In order to accomplish that, you have to do some work upfront. This effor will save you a lot of time down the road and really curate a well-rounded brand that your target audience will have no choice but to take seriously.
Steps to Establishing a Personal Brand as a Realtor
Step One: Establish your Core Values
For successful brands, it’s not just about having strong values. It’s about integrating those values into every aspect of their business: team, message, sales, marketing, and services.
Step Two: Determine your Niche(s)
A niche allows for you to easily build trust with potential clients. For example, if your niche is waterfront properties then owners or buyers of waterfront homes are more likely to trust your expertise and judgment over an agent without that niche.
Members, find a core value sheet, niche ideas and more in the branding workbook in your user dashboard.
Step Three: Write your Brand Story & Bio
A brand story is a simple explanation of what you offer, who benefits from it, and why. It’s designed to explain the ‘why’ behind what you do. It’s a way to capture attention, build trust, and answer the questions people always ask about your business.
Step Four: Create a Brand Kit
A brand kit helps you create a consistent look and feel for your business across all marketing communications. It includes your logos, color palette, and typography.
Step Five: Pull it all Together with Your Content Strategy
The last step is to create a consistent marketing strategy so you can implement your branding, connect with your ideal customers, and grow your business online.
Setting up your Brand in Canva
Within Canva, we highly recommend creating your brand kit to seamlessly and quickly customize designs with the click of a button.
Branding Photos
It’s no secret... we are firm believers in investing in branding photos. Here’s why–
What's the only thing that sets you apart from other agents online? It’s YOU!
Personal branding photos are professional images that capture your personality, your vibe, your unique essence!
Incorporating branding photos in your marketing materials will help you leave a lasting, professional impression online and across ALL of your marketing channels.
Check out our Q4 2024 Branding Guide. Think of this guide as a personal assistant to help you prepare for a successful photo shoot. This guide is filled with pose & prop ideas, b-roll video clip ideas, upcoming holidays, and a schedule to follow on your own photo shoot day!
Tips for DIY Real Estate Branding Photos
Alternatively, if you're an agent on a strict budget, you can DIY photos with your phone, a tripod, and good lighting.
What you’ll need at your at-home shoot
Your phone
Your phones timer mode, a remote trigger, or using an apple watch’s camera app to remotely trigger
A selfie tripod, high bar stool or counter to prop your phone on
An area of the room with natural lighting
An area of the room with neutral colors, and minimal decorations/distractions
Coffee & Contracts Branding Photo Guide for a list of props & poses to include
Post ideas with Props
Holding laptop
Typing on laptop
Talking to computer screen (virtual call)
Speaking on & texting on phone
Walking with phone
Sitting on a chair or sofa, holding phone or notebook, leaning forward
Glancing down at an iPad, notebook, or phone
Typing on a calculator
Holding or sipping a coffee
Pouring coffee into mug
Arranging marketing material or paperwork on a desk or floor
Checking items off of a clipboard
Holding keys or a lockbox
Holding “sold” or “just listed” sign
Putting your sign in the ground
Holding balloons or tying to mailbox
Celebrating with confetti or champagne
Writing in a notebook, notecard, or calendar
With hard hat, plans, ladder or hammer
Wrapping a present, holding a present
Lighting a candle
To see more pose ideas head to your branding guide in the user dashboard
Brand Colors and Fonts
We recommend establishing cohesiveness across all the templates you use for your social media, print media, guides and emails. That way when you share a marketing piece, your audience will know and recognize your brand overtime.
Each color has whats called a "hexcode" it's the unique number and letter combination that makes up that hue. Instead of constantly trying to manually match the exact hue of blue across each of your templates, save your hexcode and type it into the color tool.
Better yet, refer to the video at the top to set up your brand in Canva so your colors and fonts are readily available at all times.