Instagram has changed a lot since we started in 2019. Back then, you could throw up graphics and pretty listing photos and get great results. But in 2025, that’s not enough. If you want to grow your following and generate leads, you have to create content that actually connects with your audience.
That’s why we design our content to be more than just “fillers” for your feed. Our templates and strategies are built around what actually works to build your brand and attract clients on Instagram.
How We Structure Content for Growth & Lead Generation
The most successful real estate agents aren’t just posting random content—they’re following a system. We focus on three key types of content that, when used together, drive real results:
✅ Attract (2-4x per week) → Grow your audience
Get in front of new local people
Show up in search, reels, and shares
Build an audience that actually cares about your city
Examples:
Local reels (business spotlights, neighborhood highlights, hidden gems)
Shareable, relatable content (POV-style posts, funny real estate truths)
“Would you live here?” listing reels
If your content isn’t attracting new followers, your audience will stay stagnant.
✅ Nurture (1-2x per week) → Build trust & engagement
Keep followers engaged and interested
Make them feel connected to you as a person
Position yourself as the expert they’ll choose when they’re ready to buy/sell
Examples:
Behind-the-scenes content (your day-to-day as an agent, client stories)
Educational posts (homebuying tips, market insights, FAQs)
Personal content that makes you more relatable
If you only post local and lead-gen content, your audience won’t stay connected.
✅ Convert (1-2x per week) → Turn followers into leads
Give people a reason to DM you
Make it clear how they can work with you
Capture real leads—not just engagement
Examples:
Listing feature reels (giving people something tangible to reach out about)
Strong CTAs (“DM me for my list of homes under $500K”)
Lead magnets (free relocation guides, email lists, home search links)
If your content isn’t directing people to take action, you’re leaving leads on the table.
If You’re Looking for “Set It & Forget It” Content—This Isn’t It
We’ve seen this happen before:
🚫 Agents relying too heavily on plug-and-play templates without customizing them
🚫 Posting without a strategy and wondering why nothing is working
🚫 Expecting Instagram to generate leads without actually showing up
We don’t want that for you. Our goal isn’t just to give you content—it’s to help you get results. That’s why we encourage members to customize templates, show their personality, and be intentional about what they post.
If you’re looking for a content service where you can just schedule posts and forget about them, we’re probably not the right fit. But if you want a proven strategy to attract, engage, and convert leads on Instagram? You’re in the right place.
You Still Have Access to Hundreds of Educational Posts
If you’ve loved using educational carousels, tip graphics, and market updates—you still have access to all of them. Nothing has been taken away. But we know that just posting tips isn’t enough to grow your brand or generate leads—which is why we’ve evolved our content strategy to reflect what actually works in 2025.
Let us know how we can help you adapt the strategy to fit your market—we’re here to make sure Coffee & Contracts gives you an incredible ROI.