We know that many of our members serve rural areas or smaller towns, and you might be wondering:

"How do I make all these local templates work when my town doesn’t have trendy coffee shops or a booming downtown scene?"

The good news? You absolutely can. The key is adapting the content to fit what makes your area unique while still following the Attract, Nurture, Convert strategy.

We get it—customizing local templates might feel harder than using educational content, which could apply anywhere. But the truth is, educational posts alone don’t help you grow or generate leads. If you’re only posting general tips, you’re missing two key pieces: attracting new local followers and converting them into clients.

Local content positions you as the go-to expert in your area, builds trust with potential buyers and sellers, and ensures the right people find you. The goal isn’t just to post—it’s to create content that actually drives business. And that starts with making your Instagram strategy relevant to the people who live in or are moving to your town.

A common misconception is that “local content” only means tagging coffee shops and restaurants. But if you’re in a rural market, your audience might care more about:

✅ Hidden gems & scenic spots – Beautiful nature trails, lakes, parks, or landmarks in your area.
✅ Rural living tips – Things people don’t realize about living in your town (How to buy land here, best local contractors, what to know before owning acreage).
✅ Local events & traditions – County fairs, seasonal festivals, or unique community gatherings.
✅ The real estate lifestyle – What it’s like to own a home, farm, or property in your area.

Remember: It's about taking the template and making it work for you.
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​"Best coffee shops in [City]" → Try "3 best-kept secret hiking trails in [Your Area]"

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If you’re in a smaller market, listings might be more spaced out, and trends might not move as quickly. That doesn’t mean listing features or market content won’t work—it just needs a small tweak.
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✅ “What $X Gets You in [Your Area]” – A great way to show value in a way that people find engaging.
✅ Highlight Unique Property Features – Rural homes often have more land, barns, or historic details that make them stand out—showcase that!
✅ “POV: You move from [Big City] to [Rural Town] and now your [days look like this]
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​"What $500K gets you in [Big City]" → Try "What $500K gets you in [Your Rural Area] vs. a major city!"

A lot of people who move to rural areas are moving for a lifestyle change. Your content should help them picture that.
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✅ POV-Style Reels – “POV: You moved to [Your Area] and now your mornings look like this” (show peaceful property views, wide open spaces, etc.)
✅ Day-in-the-life content – “What it’s like to live in [Your Area]”—walking your property, driving past open land, small-town experiences.
✅ Relatable rural content – “Things no one tells you about living in a small town”

Example: Instead of:
​"Day in the life of a Realtor" → Try "Day in the life of a country Realtor—what showing homes in [Your Area] really looks like"

If you live in a small town without a ton of “exciting” things to post about, your advantage is:
✅ You’re the go-to person for what’s happening in your town.
✅ People trust local expertise more than a generic Zillow search.
✅ If you consistently show up, people will think of YOU first when they’re ready to buy/sell.

Even if your town doesn’t seem “marketable,” there’s always a reason people move there. Your job is to make them see why it’s the right place for them.

💡 Your market is unique, and that’s a good thing! Instead of focusing on what’s missing (no trendy restaurants, no new developments), lean into what makes your area stand out.

💡 Local content isn’t just about tagging businesses—it’s about making your audience feel connected to your area.

💡 You don’t have to reinvent the wheel—just tweak the templates slightly to make them fit your lifestyle and your audience’s reality.

If you’ve been skipping local content because you think it doesn’t apply to your market, this is your sign to start making it your own. The people looking to buy in your area want to know what life there is really like—and you’re the best person to show them.