Our monthly email newsletters are all about creating genuine connections with your audience—no stuffy sales pitches or spammy tactics, just real content that keeps your clients coming back for more.

1. We’re All About Adding Value First
Each month, we focus on delivering the good stuff: local updates, hidden gems, upcoming events, and quick market insights. Think of it as a little insider’s guide that positions you as the local expert, the go-to friend for what’s happening in your city. This isn’t just about real estate; it’s about giving your subscribers something they actually want to open and read.

2. A Touch of Personality with the “Photo Dump”
Let’s be real—people connect with people, not just market data. That’s why every newsletter kicks off with a mini “photo dump” of life lately, both in real estate and beyond. It’s like inviting your readers to grab a coffee and catch up, giving them a peek into your world and keeping things human. This little touch builds trust, shows authenticity, and makes your email feel like a conversation rather than a pitch.

3. Built with Email Best Practices for Maximum Reach
Our email design follows that golden 60/40 rule: 60% text, 40% images. Why? This magic ratio helps avoid spam filters and increases deliverability, so your content actually lands in inboxes. And thanks to our customizable AI prompts, you can quickly add your own local flavor, making each newsletter look polished, professional, and personalized just for your audience.

Our email newsletters are designed to feel personal, look professional, and deliver true value—making sure that every time your clients see your name in their inbox, they’re excited to click open!

How to Customize:
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1) Search "Text & Graphic" in your Dashboard & select this month's template. The full instructions with AI prompts are included in the link to that template.

2) Customize and download the header graphics in Canva (Linked inside the template).

3) Upload the graphics into your email composer.

4) Add your own copy under each of the headers using the ChatGPT prompts to quickly customize the information.

5) Add in your “photo dump” photos from your camera roll.

6) Send out your email newsletter!

7) Now, when you go to create this next month - you only need to replace the copy, the header image, and the photo dump photos – the layout and headers can stay the same. Just duplicate your first email and update it each month!

If you're a FloDesk user, we've already done the heavy lifting for you! Get 50% off of your first year of Flodesk.

How to Customize:
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1) Open the email template in Flodesk to start customizing.

2) Update the header with your city name and update any text in "In today's email you'll find"

3) In the intro, replace the photo dump images with images from your camera from the past month. Replace the example text provided with your own updates.

4) Latest Around Town:

🤖 AI Prompt: Research new businesses and new developments recently in [City Name]. Give me 3 of the most interesting for my email newsletter I send to locals in our city. Provide sources so I can fact check. Use the following template as a format:

Title of News: One sentence description here. (Source)

5) Is it a Buyer's or Seller's Market?

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6) Events this month:

🤖 AI Prompt: Research what events are happening this [Month] in [City Name]. Give me 8 of the most popular for my email newsletter I send to locals in our city. Provide sources so I can fact check. Use the following template as a format. No bullet points please.

Name of Event

Date | Time

1 sentence description

7) Listing Spotlight ("Currently crushing on...")

Use this section to spotlight listings in your area. 🚨Important: Be sure to ask for the listing agent's permission before featuring their listing.

Per Flodesk's Terms of Service, as long as you're following these key conditions, you're in the clear to promote listings:

If you're linking to an MLS listing or using IDX content, just make sure to follow any required attribution rules. Otherwise, promoting listings, market updates, or home search resources through Flodesk is fully allowed.

8) Client win of the month:

Showcase a recent review or replace this with a story of how you helped someone recently. Alternatively, delete this section.

9) Add your Canva email signature.

Search "Canva Email Signature" in your C&C Dashboard and follow these instructions for set up.

10) Link your social media accounts at the bottom.

11) Send out your email newsletter! Subject tip: Include a teaser of something juicy included in the subject line to increase open rates. For example... "👀 New Italian spot in Downtown St. Pete?!"

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The Canva Email Newsletter Template was our original monthly email newsletter template. We have recently transitioned to focusing on other newsletter types (Option 1 and 2 above) due to email marketing guidelines recommending 60/40 text to image ratio.

🚨 Because this Canva email template is made entirely of images, there's a good chance it will land in the spam or promotions tab instead of your recipient's main inbox.

Why do we still offer it? Many members love to use it as a print piece.

How to Customize:
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1) Open the template in Canva to start customizing.

​2) Replace the images with images from C&C's Stock Library.

3) Update the text within brackets with your own information.

4) Update The Market at a Glance with information from your local MLS.

5) Events in [City Name]

🤖 AI Prompt: Research what events are happening this [Month] in [City Name]. Give me 4 of the most popular for my email newsletter I send to locals in our city. Provide sources so I can fact check. No bullet points please. Use the following format: Name of Event | Date | Time | 1 sentence description

6) Bucket List

🤖 AI Prompt: Fill in this local Bucket List for [Month] in [City Name]. Think fun, local activities - something a local would enjoy. Use the following format: Bucket List Item. 1 sentence description.

7) Home maintenance checklist
​🤖 AI Prompt: Update this homeowner maintenance checklist for [Month]. Keep in mind I live in [state]: Clean out gutters to prevent build up. Check windows and doors for drafts and seal as needed. Service your HVAC system to ensure efficient performance. Test smoke and carbon monoxide detectors for safety. Touch up exterior paint or power wash to keep your home looking fresh.

To use this template as an email newsletter:

To use this template as a print newsletter: