C&C offers 3 monthly email newsletter templates, all of which are updated on a monthly basis to keep things timely and relevant to the season. The content is the same across the Text & Graphic email newsletter and the Flodesk email newsletter. The content differs slightly in the Canva template.
Option 1: Text & Graphic Monthly Email Newsletter:
This template is designed to be used in any email marketing provider: Mailchimp, Kit, Hubspot, or even your CRM.
Option 2: FloDesk Monthly Email Newsletter:
If you're a FloDesk user, we've already done the heavy lifting for you! Get 25% off of your first year of Flodesk.
Option 3: Canva Email Newsletter Template
We recommend utilizing option 1 or 2 above for best email deliverability. Use the Canva template as digital magazine. Find AI prompts to help you customize within the Canva design.
Step 1: Choose your email template
Step 2: Customize the email
We always advise sharing your own personal recommendations first. Use the AI prompts below to help you supplement as needed. We recommend using Chat GPT or Google Gemini for best results.
Introduction
This introduction section was created to build a personal connection with people on your email list. Replace the photos with images from your camera roll from the previous month. Replace the example text provided with your own updates.
Latest around town
Use this section to spotlight local businesses – a retail spot opening soon, or exciting real estate news, like a new Trader Joe's coming soon.
Find this information by keeping a close eye on local news and real estate publications, local influencer accounts, local food bloggers, etc.
💬 AI prompt: Research 5 new businesses, restaurants, retailers, or real estate news in my area. Please provide sources. Write your response in the following format in 70 characters or less: The Gaspar – 23-story mixed-use tower planned in Downtown.
How’s the market?
Pull market stats from your MLS - ask your broker for help as needed. Then establish your credibility by briefly sharing your professional perspective on the current market in your area.
Events this month
💬 AI Prompt: Research 8-10 events happening in [City Name] during [Month]. Give me the most popular events that I can share with locals in our city. Write your response in the following format: St. Petersburg Sailboat Show | Jan 15–18 | Location. Then, provide a list of reoccurring events that happen monthly or weekly. For example, a Saturday morning farmers market.
Listing Spotlight
Pull in 3 local listings that have a unique selling point. For example: they're a great deal, homes in this neighborhood rarely come on the market, the home offers a unique lifestyle benefit, or the home is in close proximity to a desirable local amenity.
🚨 IMPORTANT: If using another agent’s listing, be sure to ask for permission.
You might be wondering: Am I allowed to promote listings in email without being flagged as spam?
Per Flodesk's Terms of Service, as long as you follow the conditions below, you're in the clear to promote listings:
✅ You have permission to use the listing photos and property information.
✅ You’re complying with anti-spam laws (like including an unsubscribe button in your email).
✅ Your content doesn't violate Fair Housing laws or make misleading claims.
If you're linking to an MLS listing or using IDX content, just make sure to follow any required attribution rules. By following these guidelines, promoting listings, market updates, or home search resources through Flodesk is allowed.
Step 3: Add a Subject Line & Send!
Subject line tip: Include a teaser of something juicy included in the email to increase open rates. For example... "👀 New Italian spot in Downtown St. Pete?!"