Our monthly email newsletters are all about creating genuine connections with your audience—no stuffy sales pitches or spammy tactics, just real content that keeps your clients coming back for more!

1. We’re All About Adding Value First
Each month, we focus on delivering the good stuff: local updates, hidden gems, upcoming events, and quick market insights. Think of it as a little insider’s guide that positions you as the local expert, the go-to friend for what’s happening in your city. This isn’t just about real estate; it’s about giving your subscribers something they actually want to open and read.

2. A Touch of Personality with the “Photo Dump”
Let’s be real—people connect with people, not just market data. That’s why every newsletter kicks off with a mini “photo dump” of life lately, both in real estate and beyond. It’s like inviting your readers to grab a coffee and catch up, giving them a peek into your world and keeping things human. This little touch builds trust, shows authenticity, and makes your email feel like a conversation rather than a pitch.

3. Built with Email Best Practices for Maximum Reach
Our email design follows that golden 60/40 rule: 60% text, 40% images. Why? This magic ratio helps avoid spam filters and boosts deliverability, so your content actually lands in inboxes. And thanks to our customizable AI prompts, you can quickly add your own local flavor, making each newsletter look polished, professional, and personalized just for your audience.

Our email newsletters are designed to feel personal, look professional, and deliver true value—making sure that every time your clients see your name in their inbox, they’re excited to click.

1) Open this template in Flodesk to start customizing.

2) Update the header with your city name and update any text in "In today's email you'll find"

3) In the intro, replace the photo dump images with images from your camera from the past month. Remember to replace our example text in the intro.

4) New Around Town:

🤖: Research new businesses and new developments recently in [City Name]. Give me 3 of the most interesting for my email newsletter I send to locals in our city. Provide sources so I can fact check. Use the following template as a format:

Title of News: One sentence description here. (Source)

5) Market Update:

Check your local MLS for accurate data for the market update numbers and add those numbers into the following prompt:

🤖: Fill in the template below based on [County Name] market stats for the past 30 days:

Avg sales price:

Avg price per sqft:

Sold listings:

Avg days on market:

Here’s what I’m noticing in our market...

6) Events this month:

🤖: Research what events are happening this [Month] in [City Name]. Give me 5 of the most popular for my email newsletter I send to locals in our city. Provide sources so I can fact check. Use the following template as a format. No bullet points please.

Name of Event

Date | Time

1 sentence description

7) Insider Insights:

🤖: What’s would a local of [City Name] consider a “hidden gem” that’s relevant to our season right now? Write me 2-3 sentences on it for the “Insider Insights” portion of my email newsletter to my database.

8) Client win of the month:

Showcase a recent review or replace this with a story of how you helped someone recently. Alternatively, delete this section.

9) Link your social media at the bottom

10) Send out your email newsletter! Subject tip: Include a teaser of something juicy included in the subject line to increase open rates. For example... "👀 New Italian spot in Downtown St. Pete?!"

1) Find the "Generic" version of the monthly email newsletter in your Dashboard. The full instructions with AI prompts is included in the link to this content.

2) Customize and download the header graphics in Canva. (linked in the content)

3) Upload the graphics into your email composer.

4) Add your copy under each of the headers. Copy and paste from the layout below. Use the ChatGPT Prompts under each of the headers below to quickly customize the copy under each header.

5) Add in your “photo dump” photos from your camera roll.

6) Send out your email newsletter! Subject tip: Include a teaser of something juicy included in the subject line to increase open rates. For example... "👀 New Italian spot in Downtown St. Pete?!"

7) Now, when you go to create this next month - you only need to replace the copy, the header image, and the photo dump photos – the layout and headers can stay the same. Just duplicate your first email and update it each month!