We hear it all the time: "I just need something to post."
And if your only goal is to keep your Instagram feed from looking abandoned so that potential clients see you're active when they search for you—then sure, filler content can serve that purpose. But if you're putting in the effort to post at all, why not make small tweaks that actually bring in real results?
We recently posted about the death of "set-it-and-forget-it" marketing, and for good reason.
The days of copying and pasting generic graphics are long gone. Instagram thrives on engagement, connection, and authenticity. Simply filling up your feed with placeholders won't move the needle—it won’t attract new clients or build trust with your audience.
Our goal is to create content that the Instagram algorithm pushes out to more people interested in buying or selling a home in your area. As the Instagram algorithm changes, we shift our content strategy–while still making it as easy as possible for you to customize & post. We know you're a full time real estate agent, so we do 95% of the work for you.
💡 If you're looking for an automated system that posts generic graphics on your behalf, we're not a good fit for you. If you're looking to generate leads on Instagram and build a strong online brand, we're a great fit for you.
3 Tips to Find the Simplest Content (that's still effective)
Here’s how to shift your approach with minimal extra effort:
1️⃣ Repurpose our older content
You have access to hundreds of posts inside Coffee & Contracts. If you loved a post from last year, tweak it, update the caption, and post it.
💡 Tip: Select "Feed Post" Content Type, "Buyer Education," "Seller Education," and "Home Maintenance" Content Pillars, and sort by Oldest content to find the easiest-to-customize content.
2️⃣ Use the "Quick Wins" section in our Weekly Strategy email
We just added a section with three easy posts that take less than 5-10 minutes to complete. No excuses—this is as close to effortless as it gets!
3️⃣ Take it One Post at a Time
Don't look at the entire month or week - just look at what action you can take right now. The key to consistency is taking action – just head to this week's email and grab a quick post from the Easy Wins section.
If the post mentions a call-to-action to "comment below for my free guide" just remove it. You don't need to set up an automation right now. Just start consistently posting and eventually add on the additional items when you have time.
The Bottom Line
If you’re posting purely for the sake of looking active, that’s totally fine. But why stop there when a few small adjustments could help you actually generate leads?
Real marketing isn’t about posting more—it’s about posting better. And we're here to help make that easy for you.
💡 Don’t want results? We may not be the best fit. Our goal is to help our members generate leads, build their brand, and grow their business—not just post fluff for the sake of posting. If you’re ready to take your content from filler to killer, we’ve got you.
Need help? Just send us an email [email protected] – we're here to help!