Step 1: Connecting Your Instagram Account
Log into your dashboard. You'll see a Connect button on the main page — click it to link your Instagram.
If a popup appears asking you to allow Coffee & Contracts to access your Instagram information, click Allow. This works best using Google Chrome as your browser.
You'll be redirected to Instagram to authorize your account. Make sure you have a Business or Creator profile in Instagram.
If you have two Instagram accounts, sign in using the username of the account you'd like to connect (even if you usually log in using different credentials).
Once connected, a confirmation bar will appear at the top of the page that reads "Instagram is now connected."
Your stats will begin loading shortly after.
Step 2: Open the full analytics dashboard
Click the arrow next to your snapshot, or click Analytics in the left side menu.
Here you'll get a deeper look at your last 20 posts.
Use the sort by post type filter to see which formats are performing best and spot any patterns or outliers in your content.
Step 3: Find your best times to post
Scroll to the bottom of the analytics dashboard.
You'll find your best times to post based on when your audience is most active.
Step 4: Run your Instagram audit
Scroll back to the top and find the Instagram Audit section.
Upload up to five screenshots — your bio area and sections of your grid.
Click Audit My Instagram. The first time you run it, it may take a minute or two to generate.
Once it's ready, click the arrow for the full breakdown. You'll get:
Three key actions to focus on right away.
Recommended changes for your bio and highlights.
Algorithmic categorization — this shows you how the algorithm is reading and sorting your content, and whether it's reaching the right people. If it's not, you'll see exactly what to change.
Value proposition score — can someone land on your profile and understand what makes you different within 10 seconds? If this score needs work, you'll get recommendations on which content pillars and types of posts to lean into.
A Few Things to Keep in Mind
Your first snapshot is a baseline — use it as a starting point to measure growth over time. Come back to it regularly to track your progress and keep optimizing.
Having trouble connecting your account? Make sure you allow popups (using Safari may not allow you to open Instagram to connect your account - try using Google Chrome) in your browser to open Instagram to connect your account. Make sure you use your real estate account credentials when logging in.