1. Access Reels on the C&C website
Log into your C&C dashboard.
Click Content Vault on left side bar.
Using the Content Type filter (top tool bar), select "Reel template".
Select the Reel you'd like to use - there you’ll see the Reel example and caption.
2. Preview the Reel example
Click “Open Link” to launch the Reel in Instagram.
Note: While we recommend recreating the reel in Instagram for best results, some reels will be available as a Canva template - you can edit these within Canva.
Review the example to get a feel for the text placement and clip length.
3. Open Instagram or Edits to create your Reel
In Instagram, tap the “+” icon on Instagram at the top left of the screen, then tap "Reel" at the bottom.
In Edits, tap "+ New project" then "Gallery"
Your camera roll will open, navigate to your videos.
Select your video clip(s).
Tap Next.
💡 Organizing Tip: Save your video clips to a dedicated album in your phone to make finding videos easier. Check out our B-Roll Video Guide for tips & tricks to filming great videos for reels.
4. Edit your Reel clips
Click each clip to edit the length of the clip
Trim each clip down to ~1 second or less by tapping on each clip and dragging the yellow border.💡Tip: Shorter clips to keep the viewer’s attention longer.
You can also "Split" a video and delete the extra part to quickly trim down the videos
Re-arrange videos by tapping and holding a video clip and dragging it left or right. 💡 Tip: have your best clips first to immediately grab attention.
Tap the Play button on the left of the screen to watch the clips together before moving on. Tap and hold clips to rearrange the order as needed.
5. Add your hook to your Reel
Navigate back to C&C dashboard and copy the hook from the instructions to your clipboard
Tap the "Aa" button to add text. Paste the hook from your clipboard. Use the guides to center the text.
Adjust the font and color. Fonts like Classic and Literature and neutral colors like black and white will perform best.
Adjust the font size with the drag handle on the left.
Tap Edit Video to return to the edit screen.
To adjust the text duration, tap on the text box and a yellow border will appear. Adjust the duration of the text to follow the example reel.
Tap the blue arrow to continue.
6. Add and trim audio
Tap the music icon to add a song.
Select Trending and select an audio that matches the vibe of your video.💡Tip: If you saved an audio from our Weekly Strategy email, it will live in the Saved tab.
Select the audio, tap the arrow, tap Next.
In Edits, click Export, and you'll be brought over to Instagram
7. Add your caption
Return to your C&C dashboard and use the AI feature to customize the caption.
Click Copy Caption, return to Instagram and paste.
Make edits to caption as needed. Tag local businesses when relevant.
8. Final touches & publishing
Tag your location to increase reach.
Tap Edit Cover to choose a cover photo:
Choose the clearest, most crisp frame from your video
Tap Preview to preview your final Reel.
Tap Share to publish your Reel!