How to Build Your Local Content Library

You already have more content than you think.
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One of the biggest things we hear from members is that gathering local photos and b-roll feels like the hardest part of staying consistent. The good news? You don't need special, brand-new shots every week or every month. With a little upfront effort, you can build a content library that you'll pull from over and over again.
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Here's our recommended approach:
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​1. Create dedicated albums on your phone
Start content library albums in your camera roll - we recommend folders for "local", "listing" and "personal" photos and b-roll. This keeps everything organized and easy to find when you're ready to customize a template.
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​2. Grab free photos from Dupe
If you don't have your own local content to use for the tempaltes, head to dupephotos.com and search for your city (if it's a large enough city) or keywords that describe your city or area — think "downtown café," "palm trees," "brownstone," "waterfront," "farm", "sunrise", etc. Dupe is completely free, and it's a great way to fill in gaps while you're building up your own library.
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​3. Build up your library over time
You don't have to do this all at once. Snap photos and short clips as you go about your day — your favorite coffee shop, a pretty street in your neighborhood, a sunset over your city skyline. Over time, you'll have a bank of content that makes every template feel local and personal.
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​4. Want to get ahead? Schedule one photo/video session
Block off 1 hour and head to a few popular spots in your area around sunset (the best lighting for video!). Use our B-Roll Video Guide for a full list of shot ideas and recording tips. You can gather hundreds of clips in 1–2 hours and be set for months.
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​5. Feature local businesses as you go
When it comes to highlighting local spots, we recommend recording as you naturally visit them — grabbing a quick clip at a restaurant, snapping a photo of your go-to coffee order — and then using a template to post it. No need to schedule special visits or plan elaborate shoots. Just capture as you live your life.