The new custom content calendar helps you plan your Instagram content around your goals — whether you're focused on growing your audience or simply staying consistent. Here's how to get started.
Step 1: Choose Your Content Strategy
The first time you land on the new calendar, you'll be asked to select a goal:
Growth Path — Best if you want to grow on Instagram and convert your audience into clients. This path is recommended for agents who are actively working to attract leads through content.
Consistency Path — Best if you want to stay consistent with lower-lift, educational content without the pressure of a full growth strategy.
Select the path that fits your current goals and hit Next.
Step 2: Choose Your Posting Days
Next, select the days of the week you want to post. We recommend posting at least 5–6 days per week for the best results — but if you're just getting started, 3 days (like Monday, Wednesday, and Thursday) is a great place to begin.
Once you've selected your days, hit Create My Content Strategy.
Step 3: Review Your Generated Calendar
Your calendar will be automatically populated with content aligned to your chosen goal and posting schedule. From here, you can fully customize it to fit your needs.
Customizing Your Calendar
Here's what you can do inside the calendar:
Drag and drop posts to different days
Add posts — click Add Post to browse recommended posts, search the content vault, view recent content drops (by month or week), or pull from your favorites
Replace posts — click Replace Post to quickly swap out content
Add multiple posts per day — for example, add a Story or an email template alongside your main post
Reviewing Your Strategy
Want a reminder of why your plan is set up the way it is? Hit My Strategy at the top of the calendar. This will show you:
Your weekly content mix
Your posting cadence
Why this plan works for your goals
You can also switch between the Growth and Consistency paths from this screen at any time.
Changing Your View
The calendar offers a few different ways to view your content plan:
Default calendar view — drag and drop posts visually
Text view — see your plan as a list; drag and drop still works here
Week view — zoom in on a specific week
Switching Back to the Classic Calendar
Prefer the original calendar? Click Switch Back to Classic at the top of the page to return to the calendar you're used to.
When You're Ready to Post
Click on any post in your calendar, then hit Open in Canva to access the template and customize it. From there, generate your caption and get your post live.
We'd Love Your Feedback
This is the first version of the custom content calendar — and there's more on the way. If you have thoughts, ideas, or run into anything, we'd love to hear from you:
DM us on Instagram: @coffeecontracts
Post in the Facebook group
Post in the Community
Happy creating! 🎉